วันจันทร์ที่ 7 มกราคม พ.ศ. 2556

Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story

Changing How the World Does Business: Fedex's Incredible Journey to Success - The Inside Story Review






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For a long time, it looked like FedEx would never get off the ground. The company's early years were an unending series of legal, financial, and operational crises that continually threatened its ability to stay in business. Yet FedEx's leaders and employees were incredibly resourceful and resilient. Pilots used personal credit cards to gas up planes, paychecks weren't cashed, and in one of the most famous episodes, founder Fred Smith literally gambled the company's last remaining funds to keep the planes flying. Becuase Roger Frock was with the companies from the start, he is able to chronicle these real-life hardships and hard-fought triumphs as only an insider can. With humor and insight, he describes how FedEx overcame impossible odds to become one of the world's greatest success stories, a revolutionary company that truly changed the way the world does business.



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วันอาทิตย์ที่ 6 มกราคม พ.ศ. 2556

Capital Dilemma: Germany's Search for a New Architecture of Democracy

Capital Dilemma: Germany's Search for a New Architecture of Democracy Review






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The decision to move Germany's government seat from Bonn to Berlin by the year 2000 poses an epic architectural challenge and has fostered an international debate on which building styles are appropriate to represent German national identity. Capital Dilemma investigates the political decisions and historical events behind the redesign of Berlin's official architecture. It tells a complex and exciting drama of politics, memory, cultural values, and architecture, in which Helmut Kohl, Albert Speer, Sir Norman Foster, and I. M. Pei all figure as players.

If capital city design projects are symbols of national identity and historical consciousness, Berlin is the supreme example. In fact, architecture has played a pivotal role throughout Germany's turbulent twentieth-century history. After the fall of the monarchy, Germany gave birth to the Bauhaus, whose founders argued that their own revolutionary designs could shape human destiny. The century's warring ideologies, Nazism and Communism, also used architecture for their own political ends. In its latest incarnation, Berlin will become the capital of the fifth German state in this century to be ruled from that city. How will the official architecture of reunified Berlin, a democratic capital being built amid totalitarian remains, be different this time around? The Federal Republic of Germany, a highly stable democracy in stark contrast to its predecessors, has been struggling with burdensome architectural legacies. In the process, it has considered remedies as varied as outright destruction, refurbishment, and, in the case of the former Nazi Central Bank now being converted into the new Foreign Ministry, physical concealment.



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วันเสาร์ที่ 5 มกราคม พ.ศ. 2556

Carolina Plantations: Lost Photographs from the Historic American Buildings Survey

Carolina Plantations: Lost Photographs from the Historic American Buildings Survey Review






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Today perhaps only a hundred along the coast and another hundred inland remain. Many of the great plantation homes were lost during the time of war, and many more were simply allowed to collapse in the aftermath.

This collection of photographs represents some of the most stunning work present in the Historic American Buildings Survey, an effort to catalogue and document the architecture and building culture of America. In the South, especially, these photographs became invaluable records of a way of life that was quickly disappearing.

The selections here, presented by William P. Baldwin, capture these lost dwellings sometimes as a fragment, sometimes a whole building and showcase the grand tradition and romantic detail of these icons of the South.



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วันศุกร์ที่ 4 มกราคม พ.ศ. 2556

Reinventing the Wheel (A Winterhouse book)

Reinventing the Wheel (A Winterhouse book) Review






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As inventive as instructive, information wheels-or volvelles-have been used since the fourteenth century to measure, record, predict, and calculate everything form time and space to military history and recipes. In this fascinating book, designer and critic Jessica Helfand offers and in-depth look at these unique artifacts, which are not only clever and amusing-where else could you dial-in ingredients to concoct "Creamed Oysters and Celery"?-but, Helfand argues, relevant as a model for modern interactive design.

From circular mathematical slide rules to Captain Marvel phonetic decoders; from nuclear bomb blast calculators to gestational breeding planners; and from astronomical planispheres to presidential trivia plotters, Reinventing the Wheel demonstrates the astonishing range and remarkable utility of these ingenious "interactive" tools.



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วันพฤหัสบดีที่ 3 มกราคม พ.ศ. 2556

Amico 12V DC Industrial Red Signal Tower Lamp Alarm Warning Light with Buzzer

Amico 12V DC Industrial Red Signal Tower Lamp Alarm Warning Light with Buzzer Review






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Amico 12V DC Industrial Red Signal Tower Lamp Alarm Warning Light with Buzzer Feature


  • Product Name : Signal Tower Light;Type : Steady & Buzzer;Rated Voltage : 12V DC
  • Lens Color : Red;Material : Plastic, Electronic Parts;Body Diameter : 5cm / 2.0"
  • Overall Size : 8 x 19cm / 3.1'' x 7.5'' (Base Dia.*H);Cable Length : 70cm / 27.6"
  • Mounting Hole Diameter : 0.45cm / 0.18";Body Color : Red, Beige
  • Net Weight : 234g;Package Content : 1 x Signal Tower Light



Red lens with buzzer sound, Indicator and alarm function. Three cables, gray red wires for red indicator light, gray purple is buzzer sound, you can connect a switch to control it. Widely used in automotive Lighting residential area, car parking area, office building factory, traffic corner, school, bank.



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วันพุธที่ 2 มกราคม พ.ศ. 2556

Terex AL4L Fuel Saving Portable LED Light Tower, 6kW Generator Powered, 1080 Watts of Light

Terex AL4L Fuel Saving Portable LED Light Tower, 6kW Generator Powered, 1080 Watts of Light Review






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Terex AL4L Fuel Saving Portable LED Light Tower, 6kW Generator Powered, 1080 Watts of Light Feature


  • 6 kW generator for periods of extended use
  • 30' (9.14 m) light height for illuminating large areas
  • Uses LED lights with a 50,000 hour bulb life for cost savings and convenience
  • 359-degree non-continuous tower rotation for precision light positioning
  • LED lights are adjustable without tools for ease of use



The Terex AL-4L is a 6 kW generator powered LED light tower with four lights, a 30' (9.14 m) lift height, and 359-degree non-continuous tower rotation for precision light positioning. The AL-4L has (4) 270 watt, individually adjustable and heat resistant LED lamps for reducing glare, an instant on/off operation, and for extended bulb life (up to 50,000 hours).

TEREX Logo
  • Uses LED lights with a 50,000 hour bulb life for cost savings and convenience
  • 359-degree non-continuous tower rotation for precision light positioning
  • LED lights are adjustable without tools for ease of use
Ideal for Extended Use

The tower operates on a brushless 60 Hz 6.0 kW generator, with a Kubota diesel 13.6 hp engine, and a 30 gallon (189 L) tank which provides up to 90 hours of continuous use. The operational temperature range is -40 to 105 degrees F, with standard engine protection shutdowns at high temperature and low oil.

Easy to Transport

The AL-4L has a centerpoint lifting bracket, fork lift pockets for hard to reach job sites, and a 2" ball hitch for transport. The light tower sits on (2) 15" (38 cm) wheels, weighs 1,950 lbs (950 kg) with no fuel, and has a 3,500 lb axle rating. The cabinet is protected with a fade resistant finish for protection from the elements. Department of Transportation (DoT) approved tail lights are affixed to the back of the tower for safe transportation.

About Light Towers

Light tower units are used for illuminating events and work sites to maximize nighttime productivity and consist of a tower with a durable base and mast, with a set of lights at the top of the mast that can be rotated and positioned as necessary. Light towers are used for many different applications, including construction, mining, and sporting events. For industrial use only.

About Terex Corporation

Terex Corporation manufactures heavy equipment for material handling, mining, road building, and construction. The company, headquartered in Westport, CT, makes equipment under the Terex, Powerscreen, and Genie brands. Genie products include personnel and material lifts, booms, light towers, and telehandlers.

Terex AL-4L LED Light Tower Lifestyle Shot
From construction sites to sporting events, this tower is built to deliver consistent, reliable light.
Terex AL-4L LED Light Tower Specifications
View detailed PDF.




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วันอังคารที่ 1 มกราคม พ.ศ. 2556

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business Review






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"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.

In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.

Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.

Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.





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