แสดงบทความที่มีป้ายกำกับ Elements แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ Elements แสดงบทความทั้งหมด

วันศุกร์ที่ 17 พฤษภาคม พ.ศ. 2556

The Elements of Murder: A History of Poison

The Elements of Murder: A History of Poison Review






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Was Napoleon killed by the arsenic in his wallpaper? How did Rasputin survive cyanide poisoning? Which chemicals in our environment pose the biggest threat to our health today? In The Elements of Murder, John Emsley answers these questions and offers a fascinating account of five of the most toxic elements--arsenic, antimony, lead, mercury, and thallium--describing their lethal chemical properties and highlighting their use in some of the most famous murder cases in history.
In this exciting book, we meet a who's who of heartless murderers. Mary Ann Cotton, who used arsenic to murder her mother, three husbands, a lover, eight of her own children, and seven step children; Michael Swango, who may have killed as many as 60 of his patients and several of his colleagues during the 20 years he practiced as a doctor and paramedic; and even Saddam Hussein, who used thallium sulfate to poison his political rivals. Emsley also shows which toxic elements may have been behind the madness of King George III, the delusions of Isaac Newton, and the strange death of King Charles II. In addition, the book examines many modern day environmental catastrophes, including accidental mass poisonings from lead and arsenic, and the Minamata Bay disaster in Japan.
Written by a leading science writer, famous for his knowledge of the elements and their curious and colorful histories, The Elements of Murder offers an enticing combination of true crime tales and curious science that adds up to an addictive read.




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วันอังคารที่ 1 มกราคม พ.ศ. 2556

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business Review






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"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.

In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.

Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.

Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.





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